X

What I Do

I thrive on solving complex business problems through great design and research and growing teams to do the same. My background has been a mix of traditional graphic design and user experience, but my passion is building and leading highly engaged, empowered design teams and setting the vision to achieve business goals.

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Leadership

Mentoring and planning to facilitating workshops, my leadership is all about bringing talented designers together to solve problems.

Creative Leadership
UX Design Strategy
Design System Strategy
Mentorship/Team Building
Workshop Facilitation

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User Experience

I create a holistic approach to help solve users’ needs. It starts with understanding the problem to creating solutions and executing through delivery.

Persona Creation
Journey Mapping
Prototyping
Visual Design
Interaction Design

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Branding/Marketing

From identity creation and supporting material to package design, I create a consistent experience across all mediums to help build and support a brand.

Logo Design
Brand Guidelines
Package Design
Brochures
Ad Creation

  • “I had the pleasure of collaborating with Kristin on numerous web-based solutions at Sentry. Kristin is a true design and marketing talent that brings a lot of creativity and hard-work to the table. She’s the rare individual that understands print, traditional design and new media — and the need for consistency across all channels. Her passion and dedication on projects is remarkable, as she focuses on quality at all costs. From having a great sense of design, to knowing what works (and what doesn’t) Kristin is an intuitive marketing design leader in her category.”

    - Christopher Parr , Digital Marketing & Branding Leader

  • “Kristin can build anything — from high-performing teams to innovative products. I’ve seen her build a UX team from scratch, full of different personalities and skillsets that you wouldn’t think would work together, but through thoughtful cultivation and leadership, they became a productive and creative team who considers each other family. She has also built and directed various products from the ground up, starting with product conception, strategy, and discovery down to design, delivery, and implementation.”

    - Frankie Spallato , Sr. UX Designer

  • “I consider myself lucky to work with Kristin, in that I’m treated like a partner rather than a subordinate. As a designer early in his career, her experience and guidance has been invaluable not only for my own successes, but also those of our organization.”

    - Ian Bever , UX Designer & Researcher

Recent Work

View a recent sampling of my portfolio.

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My Process

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Leadership

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